Successful development/production companies such as Imagine,
Morgan Creek Productions, Castle Rock Entertainment, New Line Cinema, Icon
Productions, and Spyglass Entertainment to name some of the best,
clearly understand the “green light” criteria that leads to
profitable films. This “green light” criterion allows other
development organizations to duplicate this procedure and allows the
producer the ability to evaluate proposed pictures strengths before
any meetings take place with Hollywood and foreign territory
Seattle Film Group LLC will engage
in direct relationships with the marketing departments of the major
studios, and the top foreign distributors, to develop movies that a
distributor wants to distribute and their audiences want to see.
There are several key principles and practices identified by
Entertainment Business Group that successful development companies
use and that Seattle Film Group LLC will also follow in creating
each of its projects.
1. Each uses an Internal Green Light System.
Understanding a studios green light system enables other producing
companies to duplicate this process and evaluate the strength of a
film project before approaching any studio/distributor. This process
also points Seattle Film Group LLC to which studio distribution team
will most predictably extract the greatest earnings for each
2. Each company operates with Fully Funded Development.
Many film production companies fail due to under funding. The
development process is lengthy and can be expensive, but is very
necessary in the formation of a successful motion picture. Seattle
Film Development One, therefore, must have its own development
funding sufficient to fully develop a series of motion pictures
independent of a major studio. This allows each picture to move
forward through development in a careful and predictable manner
without relying on studio funds.
3. Each company primarily and often exclusively uses Bank
This gives the advantage of low interest rates and the copyright
ownership of each film allowing it to be fully exploited to its
greatest profitability and leverages the investor funds. Even more
importantly, bank financing allows producers to engage in global
distribution relationships on each picture. These relationships are
essential to acquire presale collateral (distribution contracts) for
each picture and just as important insures each movie made has a
solid, worldwide distribution not only in the domestic market (US
and Canada), but also in the seven major foreign markets: United
Kingdom, France, Spain, Germany, Italy, Australia, and Japan and the
4. Each Engages US and Foreign Territory Distribution
Relationships for Each Picture During its Development.
The next step is to have “internal green lights” confirmed first
with a US studio and then with a major distributor in each of the
seven major foreign territories. This marks the beginning of a
close, creative, and marketing collaboration. With an average of 65%
(sixty-five percent) of all global income being earned outside the US the
foreign markets are essential in this process.
5. Each company Plans the Rights Liquidation and either directly
Sells Some Rights, or, participates in these sales.
This technique is beginning with the endgame in mind. By planning in
advance the profitable ancillary sales areas and the rights sales,
this allows the producer to substantially increase profitability for
each picture as well as advancing each movies distribution power.
This is important to protect each picture and gives it a better
assurance of profitability.
6. Every company Participates in the Campaign Management of their
pictures in the US and the seven major foreign markets.
By knowing the film’s target audience and with the distributor
directing media related advertising to that market the company can
more readily anticipate each pictures opening weekend with a greater
understanding. The major studios are rarely surprised by the opening
weekend box-office grosses of their films.
7. Each is a Balanced Producer, giving equal weight to creative,
audience, and profits.
These three things must be balanced properly. One cannot be
emphasized to the detriment of the remaining two. This gives the
pictures greater stability as they move progressively through
development, production, and distribution.