Film Development

Successful development/production companies such as Imagine, Morgan Creek Productions, Castle Rock Entertainment, New Line Cinema, Icon Productions, and Spyglass Entertainment to name some of the best, clearly understand the “green light” criteria that leads to profitable films. This “green light” criterion allows other development organizations to duplicate this procedure and allows the producer the ability to evaluate proposed pictures strengths before any meetings take place with Hollywood and foreign territory distribution executives.

Seattle Film Group LLC will engage in direct relationships with the marketing departments of the major studios, and the top foreign distributors, to develop movies that a distributor wants to distribute and their audiences want to see. There are several key principles and practices identified by Entertainment Business Group that successful development companies use and that Seattle Film Group LLC will also follow in creating each of its projects.

1. Each uses an Internal Green Light System.

Understanding a studios green light system enables other producing companies to duplicate this process and evaluate the strength of a film project before approaching any studio/distributor. This process also points Seattle Film Group LLC to which studio distribution team will most predictably extract the greatest earnings for each picture.

2. Each company operates with Fully Funded Development.

Many film production companies fail due to under funding. The development process is lengthy and can be expensive, but is very necessary in the formation of a successful motion picture. Seattle Film Development One, therefore, must have its own development funding sufficient to fully develop a series of motion pictures independent of a major studio. This allows each picture to move forward through development in a careful and predictable manner without relying on studio funds.

3. Each company primarily and often exclusively uses Bank Production Financing.

This gives the advantage of low interest rates and the copyright ownership of each film allowing it to be fully exploited to its greatest profitability and leverages the investor funds. Even more importantly, bank financing allows producers to engage in global distribution relationships on each picture. These relationships are essential to acquire presale collateral (distribution contracts) for each picture and just as important insures each movie made has a solid, worldwide distribution not only in the domestic market (US and Canada), but also in the seven major foreign markets: United Kingdom, France, Spain, Germany, Italy, Australia, and Japan and the other countries.

4. Each Engages US and Foreign Territory Distribution Relationships for Each Picture During its Development.

The next step is to have “internal green lights” confirmed first with a US studio and then with a major distributor in each of the seven major foreign territories. This marks the beginning of a close, creative, and marketing collaboration. With an average of 65% (sixty-five percent) of all global income being earned outside the US the foreign markets are essential in this process.

5. Each company Plans the Rights Liquidation and either directly Sells Some Rights, or, participates in these sales.

This technique is beginning with the endgame in mind. By planning in advance the profitable ancillary sales areas and the rights sales, this allows the producer to substantially increase profitability for each picture as well as advancing each movies distribution power. This is important to protect each picture and gives it a better assurance of profitability.

6. Every company Participates in the Campaign Management of their pictures in the US and the seven major foreign markets.

By knowing the film’s target audience and with the distributor directing media related advertising to that market the company can more readily anticipate each pictures opening weekend with a greater understanding. The major studios are rarely surprised by the opening weekend box-office grosses of their films.

7. Each is a Balanced Producer, giving equal weight to creative, audience, and profits.

These three things must be balanced properly. One cannot be emphasized to the detriment of the remaining two. This gives the pictures greater stability as they move progressively through development, production, and distribution.


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